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Step by Step Law Firm Marketing Strategy
In order to create a customized marketing strategy for your law firm, we will take a look at what you firm has previously tried, find out what the effectiveness of these strategies was, and create a new approach. We will then continue to talk to you about how this new plan is working and adjust as needed.
1. Evaluation of Current Attorney Marketing Plan
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The process
begins by evaluating the previous and current
marketing strategies utilized. |
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Interviews are
done with each Department Head to determine
the best positioning statement and branding
statement for the Firm. |
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All Promotion
avenues (Print, TV, Public Relations, Sponsorship,
etc.) are researched and analyzed. |
2. Legal Marketing Strategy Development
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Next, this research
is used to develop the marketing strategy
step by step. Budgets are finalized, campaign
ideas are submitted and approved, promotional
avenues are selected. |
3. Lawyer Marketing Campaign Creation
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Each campaign
is then created via the design of print
ads, writing of press releases, event and
seminar organization, etc. |
4. Implementing New Law Firm Marketing Strategy
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The campaigns
are implemented. Ads are placed, events
and seminars are conducted, press releases
are transmitted and followed up on for interview
and article placement, etc. |
5. Evaluation of New Attorney Marketing Plan
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The effectiveness
of each campaign is individually analyzed
based on the results and value yielded.
Modifications are made as necessary. |
Call today for a free law firm marketing consultation and evaluation of your law firm's current strategies. |
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| Call
today 1-800-221-8424 or Outside the US at (951) 767-7315 or e-mail
us. |
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