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Expand the Cake with Integrative Bargaining
“That’s not fair! He got the biggest piece!”
This cry is familiar to everyone who has, or has been, a child.
The negotiation style that culminated in this unhappy observation
is often referred to “distributive bargaining.”
While all negotiations include tension between cooperation and
competition, the parties engaged in distributive bargaining
place themselves in an almost entirely competitive process.
They assume that there is a fixed piece of cake, and whatever
one side gains, the other must lose. Over the years creative
parents have intervened with a number of strategies to move
these unhappy participants into a more cooperative posture.
These strategies bring the cake dispute into the world of “integrative
bargaining.” Resolving disputes with integrative bargaining
requires the participants, or the intervening facilitator,
to take a global view of the dispute. Instead of viewing the
dispute as one over a piece of cake, integrative bargaining
focuses on the interests which are driving the parties to
their positions, not the positions themselves. The Pepperdine
University Straus Institute for Dispute Resolution describes
four types of interests which may be present in negotiations
and can provide assistance in resolving disutes: process interests,
interests in principles, relationship interests, and substantive
interests.
Process Interests Process interests
concern the procedures used to resolve the dispute. Fairness
to all parties, for example, is a process concern. When parents
let one child cut the cake and the other choose the first
piece, process interests are being satisfied. In Getting to
Yes, Roger Fisher and William Ury describe this use of process
interests to resolve a portion of a complex dispute over underwater
mining sites. The party with the greatest expertise located
the mining areas and identified two sites. The other party
then chose between the sites.
Interest in Principles Interest in
principles involves beliefs, ethics or morals which have an
effect on the agreement a party will enter into. The parent
might remind the offended child that the “birthday child”
is always entitled the biggest piece of cake, enforcing a
tradition in which both children have an interest. Again in
Getting to Yes, Fisher and Ury observe that recognition of
Egypt’s interest in sovereignty over land that had been
part of Egypt since the pharaohs was key to resolving the
issues between the Israelis and Egypt over the Sinai Peninsula
in 1978.
Relationship Interests Relationship
interests concern dealings between the parties. One child
may be less concerned about the equity of this cake-cutting
than its effect on his siblings future demands about sharing
toys. Similarly, landlords and tenants generally have strong
relationship interests. The landlord wants a stable tenant
and the tenant wants a permanent residence. A businessman
may be more concerned about future business dealings than
driving the hardest bargain in this negotiation. Relationship
interests can have strong effects on negotiation results.
Substantive Interests Substantive
interests relate directly to the issues of the negotiation
itself and the basis for the parties’ positions. If
one child likes the cake and another likes the icing, dividing
the cake so that the icing decoration is mostly one piece
may resolve the issue. In fact, if the icing happens to be
the much-coveted rose decoration, the “cake child”
might negotiate a substantially larger piece by giving up
that trophy. Substantive interests in adult negotiations might
include one party’s interest in receiving payments over
time. That party’s might place significant value on
long-term security. Similarly, one heir may have great sentimental
attachment to the family home. Like the “icing child,”
that heir may be willing to take a smaller portion of the
entire estate in order to obtain the property.
To use these interests as tools in integrative bargaining,
you need to discover them. Asking “what” and “how”
is key to getting these interests into the negotiations. Before
the negotiations, you should use all resources available to
determine each of your client’s interests and every
likely interest of the other party. During the negotiations,
continue to ask these questions of your client and to the
other side. Stay focused on the facts of the case while you
determine these interests and stay away from “why”
questions. They can be interpreted as attack on the position
and a demand for justification. Knowing the reason the “icing
child” likes icing isn’t doesn’t assist
in dividing the cake.
Integrative bargaining provides a broader range of settlement
possibilities in part by looking for ways to “expand
the cake.” Remember that the interests of the other
side are not their negotiating position. Their position is
simply fueled by underlying interests which might be resolved
in a way that results in mutual gains for the parties. Like
the “icing child” and the “cake child,”
the parties can develop solutions that have them coming away
happier than if they simply had gotten half the cake.
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